Every think about how many hours you spend in front of a technical device screen? Care to take a guess? Many people, especially this generation, spend on average 6 hours per day in front of a digital device. Sound like a lot? Maybe you spend more or less depending on your job, however it is important to note different techniques on how one can maintain healthy eye site and practice healthy techniques. For more on this topic read: How to maintain healthy eyes in the digital age by Kevin Allen
As a PR student entering into college and beginning to take PR classes it was interesting to see how well I fit into my major. Although I have to admit sometimes I felt literally overwhelmed and felt like giving up (or at least taking a week long vacation) I know that this is the right direction. You see, I really enjoy the different aspects of social media not to mention being required to get on Facebook and Twitter during class.😉 I loved learning how to utilize different communication tools. At first it can be overwhelming because some of it will of course be new and you’ll have to learn how to use it. Although the semester is coming to an end and my PR class will be over, my professor Barbara Nixon has taught me so much about public relations and has really encouraged me to love what I’m doing. I have never seen such drive and passion for public relations, social media, learning, and communication as I have with her. Thank you so much Barbara for everything you do!
Now for my top 10 tips for a PR student:
10. Research different social media outlets and see how you can use them together to make things easier. More does not have to mean more complicated or complex.
9. Learn from your classmates. The longer I am in school, the more I realize how different we all are as far as what we bring to the table. Don’t be so quick to offer your own answer as you are to hear from others and learn from them.
8. Don’t hold back because your answer is different. This goes for many things, not just PR. As I said previously, people bring things to the table, but you also have ideas and that will help others think more broadly.
7. Don’t let yourself get discouraged. Being a student can get stressful at times and doing social media stuff like blogging, tagging, commenting, and posting can sometimes feel like a pain when you’ve got tons of other assignments due. Don’t think this isn’t for you just because your stressed. If it’s something you enjoy doing, understand the time will come when it will be easier to manage.
6. Keep up with your blogs and assignments. I find everything easier to manage if I chip subtly away from the big items and attack the small ones.
5. Take your assignments seriously. Be responsible with your writing. Your future employers may be reading your blog.
4. Read your classmates blogs and other’s blogs. You never know what ideas you will get or how you will be inspired to write for your next blog.
3. Read ahead if at all possible. It will benefit you in class discussions and it shows the professor that you respect his/her class and you are willing to put in the effort. You’re only in school for a short time then all that learning is put to the real test.
2. Get a side PR job. The more you are in industry the more likely you are to pick up things which will help you that much more after graduation.
1. Enjoy what you do. PR is really an exciting, innovating career that can basically be what you make of it. Experiment, take risks, learn, and have fun.
If you’re one of those social media gurus and are wondering how to get ahead on the game, there may be a trick to it. You may know the basic social media tools and sites but knowing what all else is out there could make an entire difference in your career and at your job. For the latest media tools and Web apps check out How to be the office expert on new social media tools, by Adam Vincenzini
Regan’s PR Daily always has really great, interesting articles. It’s one of my favorite sites for PR. The article I read today is 5 reasons your company or client needs a blog, by Ashley Halberstadt. I recently did a post on what to do if someone sweeps your company’s blog and I found this to be somewhat relevant and though you might be interested.
One of the reasons she gives that companies or clients should benefit from having a blog is that more content with relevancy increases traffic to the site. [Keep reading]
Landing an internship can be difficult. Finding out what makes a good intern is crucial in order to stand out and get the internship you desire. Check out 5 tips for excelling at PR internships from Regan’s PR Daily by Mandie Emerson for some helpful tips that could help you in your next internship opportunity.
When individuals are asked to be guest speakers, they often must provide their own introductions written so that someone else can introduce them to the audience.
Why are introductions so important?
Why not just let the speaker get up there and start speaking? An introduction plays a crucial role for the guest speaker.
The purpose of an introduction is to:
1) Gather the audience’s attention. People are coming into one place with different things going on in their lives and they may be present but it doesn’t necessarily mean they are ready to be engaged. However, engaging the audience is different than convincing them that they need to or should listen (even if it gets boring)
An introduction should also…
2) Motivate the audience to listen. Listening is active, hearing is passive. It’s important to let the audience know that this is something they are going to want to or that they need to listen to.
However, with so many bad introductions, many people are ignorant of what a good introduction looks like.
So how do you write an engaging introduction?
Do you remember the last time you heard an engaging introduction? Maybe you stopped what you were doing, broke off a conversation, or got a little excited to hear what the speaker had to say. Most likely it wasn’t because you knew beforehand that you were excited to hear them, but it was probably the way the presenter introduced the speaker.
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This week I started listening to several PR/marketing podcasts. My favorite so far has been The Creative Career pod roll. The one I want to focus on today is An Interview with Stever Robbins, Author of ‘Get it Done Guy’s 9 Steps to Work Less and Do More’
This is great timing to listen to this podcast because it’s nearing the end of the semester and students are hitting that crush time where being intentional about time and knowing how to use it wisely is crucial. I absolutely loved what he had to say because on of the concepts that he mentioned in the podcast that is in his book is this concept of “concurring technology.”
Robbins said in his interview with Allie Osmar Siarto that “the problem with technology is that it has made everything to easy.” He goes on to explain how since some things that we do online are so easy we just do them and it basically distracts us from our main objective or our top priorities. He explains that if things took more effort, that we would actually pre-determine whether or not it was something we really needed to do.
As a PR student and also PR practitioners that are new to the industry can be greatly benefited by listening to daily podcasts, even weekly podcasts. It’s easy to do and you can do it while you work out or make dinner. I would highly recommend taking time at least once each week to learn something new and be refreshed by other learners and professionals in the industry. Every time you listen can get you one more step ahead of your colleagues. You never know what you may pick up and learn from these.
Feel free to share your experience with podcasting and if you have any podcasts you like to listen to that are PR related, go ahead and leave a link!
You can also follow Allie Osmar Siarto (allieo) on Twitter.
Get the book ‘Get it Done Guy’s 9 Steps to Work Less and Do More’ on Amazon.
What are infographics?
Infographics (aka information graphics) are an great way to visualize a complicated set of data quickly. For all of you visual learners out there, a list of numbers may not mean as much to you as say a graph or pie chart.
Infographics come in many shapes, sizes and designs. I just love infographics because they are a quick and easy way to summarize the information and the content is more likely to stick if you actually see how the information plays out in the grand scheme of things. It is also much more esthetically pleasing when you have pictures and colors verses words and numbers. I also find it much easier to remember information when I can associate it with a photo or differentiate it between all the other information there with it.
This week’s Topic of the Week is: Imagine you are working in public relations for an organization, and you discover that someone has scraped/copied content from your organization’s blog. What approach would you take to remedy this situation?
WHAT IS BLOG SCRAPING?
Blog scraping is the act of “republishing” or copying content off of someone’s blog without consent.
The more popular your blog becomes, the more likely it is to get scraped. An example would be a business who owns a blog. If a company or individual who owns the blog is scraped, it can create many problems, not to mention be really frustrating when you spent hours creating a unique blog.
Some blog scrapers copy the content off your blog, others use an automated software that takes the content from your RSS feeds and post them as a new post on their site. (Hint: Don’t put the content in it’s entirety in the RSS feed).
Kevin Muldoon gives 5 methods for “fighting back against the scrapers” in his article Don’t get stressed about blog scrapers stealing your content
- Place a copyright in your feed footer
- Link to your blog posts
- Delete their pingbacks
- Stop people hotlinking images from your site
- Respond Legally
Some bloggers however have stopped blogging altogether and have started video-blogging (vloging) as you’ll see in this video.
Like any information that’s put on the web, it can be manipulated. Someone can take the voiceovers out of the video or just transcribe the worded content into a blog. It may not be the initial formatting but it’s still the same content, nevertheless. If this happened to me the last thing I want is to go on a hunting spree trying to find my content all over the web. That’s time I could be spending on my blog. Had it been for a company, I would say take legal precautions — write a letter to Google, write a letter to the site that’s scraping, anything I could to let them know I’m aware of their actions and to scare them away, and after that — The best thing is to be aware of blog scraping and take necessary precautions in order to prevent people from taking advantage of your hard earned work. You’re not going to lose any money by someone scraping your blog most likely, but no one wants someone else to take credit for their work.