The News Release

In this post I’m going to cover some points in Chapter 5 “Writing the News Release” in the book Public Relations Writing and Media Techniques by Dennis L. Wilcox including…

1. What a news release is.

2. Parts of a news release.

2. What it looks like.

3. What the components of it are.

1. What is a News Release?

A news release, AKA a press release.  A press release is a short, compelling news story written by a public relations professional. It answers all the questions: Who, what, where, when, how, and why.  It is sent to members of the media. The goal is to pique the interest of a journalist so they can write a news story off of it.

2. Parts of a traditional News Release (You have six basic components):

  1. Letterhead
  2. Contacts
  3. Headline
  4. Dateline
  5. Lead Paragraph
  6. Body of Text

(A seventh element is optional and it is a short summary of the organization.)

It looks something like this:

There are different types of News Releases:

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News


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