Archive for March, 2012

Listening to podcasts as a PR student can be quite beneficial

This week I started listening to several PR/marketing podcasts. My favorite so far has been The Creative Career pod roll. The one I want to focus on today is An Interview with Stever Robbins, Author of ‘Get it Done Guy’s 9 Steps to Work Less and Do More’

This is great timing to listen to this podcast because it’s nearing the end of the semester and students are hitting that crush time where being intentional about time and knowing how to use it wisely is crucial. I absolutely loved what he had to say because on of the concepts that he mentioned in the podcast that is in his book is this concept of “concurring technology.”

Robbins said in his interview with Allie Osmar Siarto that “the problem with technology is that it has made everything to easy.” He goes on to explain how since some things that we do online are so easy we just do them and it basically distracts us from our main objective or our top priorities.  He explains that if things took more effort, that we would actually pre-determine whether or not it was something we really needed to do.

allie-chicago

As a PR student and also PR practitioners that are new to the industry can be greatly benefited by listening to daily podcasts, even weekly podcasts.  It’s easy to do and you can do it while you work out or make dinner. I would highly recommend taking time at least once each week to learn something new and be refreshed by other learners and professionals in the industry. Every time you listen can get you one more step ahead of  your colleagues. You never know what you may pick up and learn from these.

Feel free to share your experience with podcasting and if you have any podcasts you like to listen to that are PR related, go ahead and leave a link!

Happy podcasting! 🙂

You can also follow Allie Osmar Siarto (allieo) on Twitter.

Get the book ‘Get it Done Guy’s 9 Steps to Work Less and Do More’  on Amazon.

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Get Infographed!

What are infographics?

Infographics (aka information graphics) are an great way to visualize a complicated set of data quickly. For all of you visual learners out there, a list of numbers may not mean as much to you as say a graph or pie chart.

Infographics come in many shapes, sizes and designs.  I just love infographics because they are a quick and easy way to summarize the information and the content is more likely to stick if you actually see how the information plays out in the grand scheme of things. It is also much more esthetically pleasing when you have pictures and colors verses words and numbers.  I also find it much easier to remember information when I can associate it with a photo  or differentiate it between all the other information there with it.

Massive-Health-Hunger-Pangs-c5-thumb
timeRAZOR-SXSW-Map copy-C5-thumb
Monetate-landing_page_c5-thumb
Mindflash-SocialMediaTraining copy-c5-thumb
timeRAZOR-GetFestive-c5-thumb
Udemy-Dictionary-v3-c5-thumb
Milo---action-code-advertising-c5-thumb
Digg-people-like-chicken-nuggets-c5-thumb
Hallway-NotToWear-c5-thumb
TakePart-Infographic_MarijuanaAttitudesandLegislation-c5-thumb
GOOD-generation-of-innovators-c5-thumb
As a public relations professional, one may use an infographic in a story for your client.  For instance, if your client was your school, you could make an infographic about males vs. females, how many students live and work on campus, or the number of students vs. faculty.  If you’re in public relations, there’s a high chance you’ll be making a lot of these. Infographs make your work more understandable as well as interesting to the general public.
People may not normally be interested in reading statistics, but when formatted into an interesting looking chart or graph, it’s much more likely to be noticed, or looked at and even read because of what it looks like.
It’s important to make your infographic stand out, easy to follow and to the point. Don’t make it too busy or messy where someone can’t tell what they’re reading.
If you’re interested in making a infographic here’s a great link to a video that shows you how to make one in Piktochart.
Enjoy!
Feel free to leave a comment! 🙂

What is “Blog Scraping”

This week’s Topic of the Week is: Imagine you are working in public relations for an organization, and you discover that someone has scraped/copied content from your organization’s blog.  What approach would you take to remedy this situation?

WHAT IS BLOG SCRAPING?

Blog scraping is the act of “republishing” or copying content off of someone’s blog without consent.

The more popular your blog becomes, the more likely it is to get scraped. An example would be a business who owns a blog. If a company or individual who owns the blog is scraped, it can create many problems, not to mention be really frustrating when you spent hours creating a unique blog.

Some blog scrapers copy the content off your blog, others use an automated software that takes the content from your RSS feeds and post them as a new post on their site. (Hint: Don’t put the content in it’s entirety in the RSS feed). 


FIGHTING BACK:

Kevin Muldoon gives 5 methods for “fighting back against the scrapers” in his article Don’t get stressed about blog scrapers stealing your content 

Some bloggers however have stopped blogging altogether and have started video-blogging (vloging) as you’ll see in this video.

Like any information that’s put on the web, it can be manipulated. Someone can take the voiceovers out of the video or just transcribe the worded content into a blog. It may not be the initial formatting but it’s still the same content, nevertheless. If this happened to me the last thing I want is to go on a hunting spree trying to find my content all over the web. That’s time I could be spending on my blog. Had it been for a company, I would say take legal precautions — write a letter to Google, write a letter to the site that’s scraping, anything I could to let them know I’m aware of their actions and to scare them away, and after that — The best thing is to be aware of blog scraping and take necessary precautions in order to prevent people from taking advantage of your hard earned work.  You’re not going to lose any money by someone scraping your blog most likely, but no one wants someone else to take credit for their work.

 

Happy Blogging!

HARO…a HERO

New to public relations and working on building a network of professionals? Working on producing a story but don’t yet know any professionals in that particular field? Want to find the most knowledgable person on your topic to help you out? Not to worry HARO is your HERO!

What is HARO?

HARO (Help A Reporter Out) is a free website that allows journalists all around the world to request expert interview sources for the stories they want to produce.

HARO was developed by CEO and entrepreneur Peter Shankman and founded in 2008. It began with a simple Facebook page to help out his friends find sources. Today, it is a dream come true for communicators growing from a Facebook group with 1,200 followers, to a list of more than 56,000 email subscribers today becoming the most popular way for journalist to connect with professional sources.

How it works is this:

1. Go to helpareporter.com

2. Click on the Submit Queries button

3. Read the “How This Works” if you haven’t already.

4. Click on the Submit Query button on the right

5. Fill out the short one-page form with your information including your name, email, media outlet, target source, and due date.

6. Click Submit Query button

7. Your query will be sent to HARO’s mailing list and generally within 24 hours you will begin receiving pitches from suitable interview subjects on your topic.

Now sit back and be amazed.  HARO’s tagline, “Everyone is an Expert at Something” rings true. The great thing about HARO is that it takes the stress away from having to know everybody and having to already have all these connections set up in order to write a story that takes a good amount of research and professional interviews.  All that is right here at our fingertips.  Communicators helping communicators communicate well, and everyone contributing their best. That’s what I love about HARO!

How can you and your clients benefit from Help A Reporter Out (HARO) as a PR practitioner?

You can “like” HARO on Facebook and also find them on Twitter.

Webinar – 10 Social Media Tips

Here is a webinar I found on youtube. It’s 10 Social Media Tips by Heather Mansfield and Kami Griffiths. Enjoy! 🙂

Guest Blogger!

jennmbrowning is my guest blogger for the week. Enjoy!

Landing Your Dream Internship

October 7, 2011 by jennmbrowning


The PRSSA (Public Relations Student Society Association) shares some vital and appropriate information to every college student seeking an internship. It is important to know how to market yourself to potential bosses and companies. These tips to gain an awesome internship will “not only enhance your resume, but your carreer”. (PRSSA Blog) I feel it is important to start early in the game to be as professional as you can to gain highly respected and admired internships and carreers.The 10 Tips:1.Research the company you’re interested in

2. Networking

3.Write details about the person you have networked with on his/her business card

4.Start your internship search early

5.Make a list of Target Companies

6. Be yourself

7. Send a thank-you card

8. Have strong writing samples

9.Have your resume reviewed

10.Apply for numerous positions

 Thanks Jennifer!