Archive for April, 2012

Social Media Revolution

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Are your eyes digitized?

Every think about how many hours you spend in front of a technical device screen? Care to take a guess? Many people, especially this generation, spend on average 6 hours per day in front of a digital device. Sound like a lot? Maybe you spend more or less depending on your job, however it is important to note different techniques on how one can maintain healthy eye site and practice healthy techniques. For more on this topic read:  How to maintain healthy eyes in the digital age by Kevin Allen

Advice for a PR student

As a PR student entering into college and beginning to take PR classes it was interesting to see how well I fit into my major. Although I have to admit sometimes I felt literally overwhelmed and felt like giving up (or at least taking a week long vacation) I know that this is the right direction. You see, I really enjoy the different aspects of social media not to mention being required to get on Facebook and Twitter during class. 😉 I loved learning how to utilize different communication tools. At first it can be overwhelming because some of it will of course be new and you’ll have to learn how to use it. Although the semester is coming to an end and my PR class will be over, my professor Barbara Nixon has taught me so much about public relations and has really encouraged me to love what I’m doing. I have never seen such drive and passion for public relations, social media, learning, and communication as I have with her. Thank you so much Barbara for everything you do!

Now for my top 10 tips for a PR student:

10. Research different social media outlets and see how you can use them together to make things easier. More does not have to mean more complicated or complex.

9. Learn from your classmates. The longer I am in school, the more I realize how different we all are as far as what we bring to the table. Don’t be so quick to offer your own answer as you are to hear from others and learn from them.

8. Don’t hold back because your answer is different. This goes for many things, not just PR. As I said previously, people bring things to the table, but you also have ideas and that will help others think more broadly.

7. Don’t let yourself get discouraged. Being a student can get stressful at times and doing social media stuff like blogging, tagging, commenting, and posting can sometimes feel like a pain when you’ve got tons of other assignments due. Don’t think this isn’t for you just because your stressed. If it’s something you enjoy doing, understand the time will come when it will be easier to manage.

6. Keep up with your blogs and assignments. I find everything easier to manage if I chip subtly away from the big items and attack the small ones.

5. Take your assignments seriously. Be responsible with your writing. Your future employers may be reading your blog.

4. Read your classmates blogs and other’s blogs. You never know what ideas you will get or how you will be inspired to write for your next blog.

3. Read ahead if at all possible. It will benefit you in class discussions and it shows the professor that you respect his/her class and you are willing to put in the effort. You’re only in school for a short time then all that learning is put to the real test.

2. Get a side PR job. The more you are in industry the more likely you are to pick up things which will help you that much more after graduation.

1. Enjoy what you do. PR is really an exciting, innovating career that can basically be what you make of it. Experiment, take risks, learn, and have fun.

If you’re one of those social media gurus and are wondering how to get ahead on the game, there may be a trick to it. You may know the basic social media tools and sites but knowing what all else is out there could make an entire difference in your career and at your job. For the latest media tools and Web apps check out How to be the office expert on new social media tools, by Adam Vincenzini

Regan’s PR Daily always has really great, interesting articles. It’s one of my favorite sites for PR.  The article I read today is 5 reasons your company or client needs a blog, by Ashley Halberstadt. I recently did a post on what to do if someone sweeps your company’s blog and I found this to be somewhat relevant and though you might be interested.

One of the reasons she gives that companies or clients should benefit from having a blog is that more content with relevancy increases traffic to the site. [Keep reading]

PR Internship Tips

Landing an internship can be difficult. Finding out what makes a good intern is crucial in order to stand out and get the internship you desire.   Check out 5 tips for excelling at PR internships from Regan’s PR Daily by Mandie Emerson for some helpful tips that could help you in your next internship opportunity.

Introductions as a guest speaker

When individuals are asked to be guest speakers, they often must provide their own introductions written so that someone else can introduce them to the audience.

Why are introductions so important?

Why not just let the speaker get up there and start speaking? An introduction plays a crucial role for the guest speaker.

The purpose of an introduction is to:

1) Gather the audience’s attention. People are coming into one place with different things going on in their lives and they may be present but it doesn’t necessarily mean they are ready to be engaged.  However, engaging the audience is different than convincing them that they need to or should listen (even if it gets boring)

An introduction should also…

2) Motivate the audience to listen. Listening is active, hearing is passive. It’s important to let the audience know that this is something they are going to want to or that they need to listen to.

However, with so many bad introductions, many people are ignorant of what a good introduction looks like.

So how do you write an engaging introduction?

Do you remember the last time you heard an engaging introduction? Maybe you stopped what you were doing, broke off a conversation, or got a little excited to hear what the speaker had to say.  Most likely it wasn’t because you knew beforehand that you were excited to hear them, but it was probably the way the presenter introduced the speaker.

Watch Carl Kwam’s video on How to Introduce Another Speaker in 3 Steps

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