Archive for PR Connections::COMM 4333

Social Media Revolution

Are your eyes digitized?

Every think about how many hours you spend in front of a technical device screen? Care to take a guess? Many people, especially this generation, spend on average 6 hours per day in front of a digital device. Sound like a lot? Maybe you spend more or less depending on your job, however it is important to note different techniques on how one can maintain healthy eye site and practice healthy techniques. For more on this topic read:  How to maintain healthy eyes in the digital age by Kevin Allen

If you’re one of those social media gurus and are wondering how to get ahead on the game, there may be a trick to it. You may know the basic social media tools and sites but knowing what all else is out there could make an entire difference in your career and at your job. For the latest media tools and Web apps check out How to be the office expert on new social media tools, by Adam Vincenzini

Regan’s PR Daily always has really great, interesting articles. It’s one of my favorite sites for PR.  The article I read today is 5 reasons your company or client needs a blog, by Ashley Halberstadt. I recently did a post on what to do if someone sweeps your company’s blog and I found this to be somewhat relevant and though you might be interested.

One of the reasons she gives that companies or clients should benefit from having a blog is that more content with relevancy increases traffic to the site. [Keep reading]

PR Internship Tips

Landing an internship can be difficult. Finding out what makes a good intern is crucial in order to stand out and get the internship you desire.   Check out 5 tips for excelling at PR internships from Regan’s PR Daily by Mandie Emerson for some helpful tips that could help you in your next internship opportunity.

Webinar – 10 Social Media Tips

Here is a webinar I found on youtube. It’s 10 Social Media Tips by Heather Mansfield and Kami Griffiths. Enjoy! 🙂

Connecting with PR Pros

Amy Howell gives 14 Essentials for PR Newbies As a PR professional posted on Ragan’s PR Daily. She says “You’re never finished learning, growing, and listening.”

With more than 25 years of PR and marketing experience, Amy Howell serves as CEO of Howell Marketing Strategies (HMS). A version of this story first appeared on the company’s blog

Generation C

Generation C… if you’re between the ages of 18 and 34 that’s what marketers are now calling you.  C stands for CONNECTED.

An article in Ragan’s PR Daily

You know that’s right. With all the technology and social media that’s one of the best ways I think we can describe this generation…and I’m part of it, so I know. There’s not one day that goes by that I don’t use some sort of communicating device. Phone, Facebook, Twitter, Blogging, you name it. Our generation uses social media like it’s second nature.

I think the most interesting thing about this generation is that many of this generation can’t remember when there wasn’t MySpace or Facebook or Twitter. It has simply been a part of our everyday lives.

I wonder, what did marketers name the other generations? Our generation is one tough “cookie” to market to…there’s so many outlets.  No longer is there T.V., and radio…now there’s so many things and marketers now have a greater responsibility than ever. Their job is harder than ever.  And it’s not even all that will be out there. Every day ways of connecting and media is changing.  It’s exciting and nerve racking at the same time.

Are you part of “generation C”? I’d love to know your thoughts on this. Feel free to leave a comment! 🙂

The News Release

In this post I’m going to cover some points in Chapter 5 “Writing the News Release” in the book Public Relations Writing and Media Techniques by Dennis L. Wilcox including…

1. What a news release is.

2. Parts of a news release.

2. What it looks like.

3. What the components of it are.

1. What is a News Release?

A news release, AKA a press release.  A press release is a short, compelling news story written by a public relations professional. It answers all the questions: Who, what, where, when, how, and why.  It is sent to members of the media. The goal is to pique the interest of a journalist so they can write a news story off of it.

2. Parts of a traditional News Release (You have six basic components):

  1. Letterhead
  2. Contacts
  3. Headline
  4. Dateline
  5. Lead Paragraph
  6. Body of Text

(A seventh element is optional and it is a short summary of the organization.)

It looks something like this:

There are different types of News Releases:

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News

Finding and Making News

As a public relations professional, a large part of your job will be to write and place stories in the media on behalf of an employer or client.  But, it’s not that easy.  There are obstacles one must learn to navigate through called media gatekeepers. According to the book Public Relations Writing and Media Techniques by Dennis L. Wilcox, there are 5 things to keep in mind that will help you meet the requirements of media gatekeepers.

1) Understanding news values

2) Targeting the right media with your information

3)Thinking continuously about the interests of the readers or listeners

4) Keeping in mind the objectives of the client or employer


5) Exercising creativity in thinking about how to present information that will meet the requirements of the media gatekeepers

In order to generate the type of media that catches the of media gatekeepers, you must be familiar with traditional news values such as:

Timeliness — One of the most important characteristics of news. In media timeliness is considered “immediacy”

Prominence — Using prominent people to attract media coverage. Movie stars, rock stars, professional athletes, a governor, astronaut, etc.

Proximity — An event may be of interest to local readers because it happened in or close to the community.

Significance — Any situation or event that can affect a substantial number of people is significant.

Unusualness — Out-of-the-ordinary events, a bizarre or rare occurrence, or people engaged in unusual activities are considered newsworthy.

Human Interest — People like to read about people and like stories about people who have special problems, achievements or experiences;profiles of people who have overcome difficulties or who seek to improve society inspire readers.

Conflict — Stories involving conflicts that people have with government or other people are often newsworthy, especially when the conflict reflects local problems.

Newness — Any news release announcing a new product or  service has a good chance of being published if you can convince a journalist that it is truly “new”.



Public Relations Writing and Media Techniques by Dennis L. Wilcox

Writing and Reporting News: A Coaching Method by Carole Rich